Analytics Cost Per Click CPL Sales Qualified Opportunity 
SnapApp
APRIL 4, 2018
Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. 4: Cost-Per-Lead (CPL). . 5: Opportunities. . Opportunities by Lead Source.
Bluetext
MAY 8, 2023
CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. LTV:CAC (Lifetime Value to Customer Acquisition Cost) Basically, the money you make from keeping a customer long-term divided by the cost of getting them onboard.
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