Analytics Churn Rate CTR WOM 
Hubspot
JUNE 19, 2014
CTR: Clickthrough Rate. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Learn more here.
Hubspot
MARCH 10, 2016
2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.
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