How to craft successful go-to-market (GTM) strategies for startups
Tomorrow People
SEPTEMBER 27, 2022
Resources, assets, and capabilities: How many patents and copyrights do they have? You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Landing pages and case studies are good examples of middle-of-the-funnel assets.
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