Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
KoMarketing Associates
JANUARY 29, 2015
With respect to third party platforms and vendors, do we pay your search platforms directly or do you run ad spend through an agency? Do we utilize any display or banner advertisements in our PPC mix? Example of PPC Lead Funnel. But lead capture opens the door to a myriad of additional possibilities as well.
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