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30 Women Shaping B2B Tech Marketing

SnapApp

traditional social media advertising like buying Facebook ads). With the explosion of web, mobile, apps, social media, and the sheer amount of content and how it’s consumed, has transformed the way we engage and target our audiences, and manage the marketing funnel. I've seen more B2B tech companies utilizing influencer marketing (vs.

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30 Women Shaping B2B Tech Marketing

SnapApp

traditional social media advertising like buying Facebook ads). With the explosion of web, mobile, apps, social media, and the sheer amount of content and how it’s consumed, has transformed the way we engage and target our audiences, and manage the marketing funnel. Developer Hiring Landscape. B izible | VP of Product Marketing.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How do marketers separate hype from reality in mobile? Deloitte University Press ). According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How do marketers separate hype from reality in mobile? Deloitte University Press ). According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.