60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Amazon, Apple, Nike. CPL: Cost-per-Lead. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. 60 Common Marketing Acronyms. B2B: Business-to-Business.
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