Amazon CPL Personalization WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. CPL: Cost-per-Lead. A person who visits a website more than once within a period of time. WOM: Word-of-Mouth. The passing of information from person to person.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. (At 24) Cost-per-Lead (CPL). Inbound" is generally used by the person receiving the link.
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