Amazon CPL CTR WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. CPL: Cost-per-Lead. CTR: Clickthrough Rate. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. B2B: Business-to-Business.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). Learn more about creating a powerful WOM marketing strategy here.). 6) Blogging. 96) Workflow.
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