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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

Simple “If-Then” Lead-Gen Form Ad. You’ll set your total budget (typically by day), designate when your campaign will run, and select your bid type: If you want to have control over the amount you bid, select “ Maximum CPC Bid.” For that, you’ll need to bring cost per lead into the equation. Cost Per Lead.