Amazon Churn Rate CTR WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. B2B: Business-to-Business. Companies that sell to other businesses.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. 14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. 15) Clickthrough Rate (CTR).
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