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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

We focused on finding T-shaped shaped marketers — professionals with profound knowledge in two areas of critical marketing disciplines, along with basic industry knowledge. T-shaped employees are usually hired in-house, since they display agility and handle multiple projects at once.

article thumbnail

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

We focused on finding T-shaped shaped marketers — professionals with profound knowledge in two areas of critical marketing disciplines, along with basic industry knowledge. T-shaped employees are usually hired in-house, since they display agility and handle multiple projects at once.