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Sales and Marketing Alignment: Best Practices to Drive Revenue

DealSignal

Initiating Sales and Marketing Best Practices Alignment What Problems Exist Without Sales and Marketing Alignment? Plus, without the alignment, the expectations from sales about the quantity and quality of leads can be a moving target—typically putting marketing teams on the defensive and behind the eight-ball.

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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

Plus, without the alignment, the expectations from sales about the quantity and quality of leads can be a moving target—typically putting marketing teams on the defensive and behind the eight ball. When you’re dealt with bad data, it’s easy to point fingers at one another.