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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

The marketplace of digital content is more crowded than ever. Download the Marketing Planning Guide for Professional Services. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

These digital marketing tools will help you be more productive and organized, but they won’t do the work for you. If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Customer Relationship Management (CRM).