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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

When we were smaller, concessions about resource allocation had to be made and ideas either had to be put on the back-burner or attacked by committee team members as ancillary tasks to our core objectives. It’s useful to consider the aim of structure when weighing the pros and cons of SMEs vs.T-shaped employees.

article thumbnail

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

When we were smaller, concessions about resource allocation had to be made and ideas either had to be put on the back-burner or attacked by committee team members as ancillary tasks to our core objectives. It’s useful to consider the aim of structure when weighing the pros and cons of SMEs vs.T-shaped employees.