How Marketers Should Think About Customer Marketing in the Engagement Economy

Marketo

But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them. Smart brands must understand that in order to compete in the Engagement Economy, they must rethink their approach to engaging with their customers. Never assume a strong correlation between the most lucrative customers and your best brand advocates.