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6 Fresh Customer Experience Hacks for 2020

Martech Advisor

The purchase experience is no longer about a linear attention, interest, desire, and action (AIDA) funnel. With so many channels in play, from brick-and-mortar to web and mobile, brands need a carefully articulated CX strategy that takes all of these touchpoints into account. Be transparent about customer data privacy.

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LEADING THE WAY: OUR SUGGESTIONS FOR AN IMPACTFUL B2B LEAD GENERATION CAMPAIGN

BDB

Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. For information on our privacy practices and commitment to protecting your privacy, out our Privacy Policy. Δ