LEADING THE WAY: OUR SUGGESTIONS FOR AN IMPACTFUL B2B LEAD GENERATION CAMPAIGN
BDB
SEPTEMBER 27, 2023
Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. This type of placement often comes bundled as a campaign package that includes standard display ads, email and newsletter inclusions.
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