Remove AIDA Remove Ethics Remove Privacy Policies Remove Touchpoints
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6 Fresh Customer Experience Hacks for 2020

Martech Advisor

The purchase experience is no longer about a linear attention, interest, desire, and action (AIDA) funnel. With so many channels in play, from brick-and-mortar to web and mobile, brands need a carefully articulated CX strategy that takes all of these touchpoints into account. Be transparent about customer data privacy.