ClearVoice

MARCH 9, 2020

Decision stage (BOFU ): In this final touchpoint before making a sale, your customer is ready to commit. They’re weighing their options and choices before pressing the Buy Now button. The right outreach is kind of like finding an extra cherry under the second scoop of vanilla deliciousness.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

OutboundView

FEBRUARY 28, 2019

Quality inbound lead generation can accelerate your sales cycle, create happier sales reps, and bolster revenue growth. This playbook can be reused by any company looking to bolster inbound lead generation, accelerate sales cycle velocity, and retain and expand its existing client base. Buyer Research.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Single Grain

SEPTEMBER 22, 2023

Content at the BoFu stage is geared toward making a sale. This can include product demos, free trials, pricing information , case studies and direct sales outreach. You may do a little bit of research, but because your problem is so pressing, you won’t take long. An example might be purchasing a pharmaceutical drug.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105