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LEADING THE WAY: OUR SUGGESTIONS FOR AN IMPACTFUL B2B LEAD GENERATION CAMPAIGN

BDB

SEPTEMBER 27, 2023

Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. However, they are not looking to make a purchase or start a conversation with your brand. At least, not yet.

Paid Content 26
Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26
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You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why…

Inbox Insight

JUNE 28, 2019

The AIDA ( A wareness, I nterest, D esire and A ction) marketing model was invented in 1898 by Elias St. Before the boom of digital marketing, the simplicity of this model was enough to benchmark your marketing strategy against, helping to identify the key touchpoints for engagement and sustained value exchanges.

Top of Funnel 87
Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 87
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