AIDA, Leads and WOM - B2B Marketing Zone

6 Demand Generation Secrets Every B2B Marketer Should Know

Inbox Insight

OCTOBER 22, 2018

These 6 tried and tested tips draw influence from the trusted AIDA model developed by the late great R. However, if you get the balance right it can be a great way to amplify your content more organically through word of mouth (WoM) referrals such as follower recommendations, email newsletter subscribers, or their existing customer base.

Demand Generation

Demand Generation Demand B2B Marketing Generation

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead.

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B2B Marketing Zone

6 Demand Generation Secrets Every B2B Marketer Should Know

60 Marketing Acronyms Every Industry Pro Should Know

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