Martech Advisor

JANUARY 17, 2020

Last year, Gartner announced that 75% of the 244 organizations it surveyed across the globe increased their spending on CX technology. The purchase experience is no longer about a linear attention, interest, desire, and action (AIDA) funnel. Be transparent about customer data privacy. And this had measurable results.

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. But Gartner research (see here and here ) indicates a very different contemporary buying reality.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. But Gartner research (see here and here ) indicates a very different contemporary buying reality.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48