30 Sales and Marketing Terms You Should Know
PureB2B
SEPTEMBER 11, 2016
This includes marketing messages, actual product use, customer support, and other brand touchpoints. Cost-per-Lead (CPL). For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10. These are the four steps involved in the so-called purchase funnel.
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