AIDA Cost per Lead CPL Touchpoints 
PureB2B
SEPTEMBER 11, 2016
This includes marketing messages, actual product use, customer support, and other brand touchpoints. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired. ToFu, MoFu, Bofu.
PureB2B
SEPTEMBER 11, 2016
This includes marketing messages, actual product use, customer support, and other brand touchpoints. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired. ToFu, MoFu, Bofu.
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