60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. CPL: Cost-per-Lead. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. 60 Common Marketing Acronyms. Learn more about how marketers can use APIs here.
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