60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CPL: Cost-per-Lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. 60 Common Marketing Acronyms. CPC: Cost-per-Click (See PPC).
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