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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. CPC: Cost-per-Click (See PPC). A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. 60 Common Marketing Acronyms. B2B: Business-to-Business.