60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. 60 Common Marketing Acronyms. PPC: Pay-per-Click.
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