AIDA, CPA, CTR and Tagging - B2B Marketing Zone

The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. Several optimizations may be needed to your ad to ensure success. With this information, you can make improvements to your website.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. CTR: Clickthrough Rate. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links -- and that''s just to name a few. 60 Common Marketing Acronyms. COS: Content Optimization System.

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B2B Marketing Zone

The Top 35 Digital Marketing Acronyms You Need to Know

60 Marketing Acronyms Every Industry Pro Should Know

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