AIDA Correlation Media Validation 
Tony Zambito
NOVEMBER 21, 2010
We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior. Essentially our construct of the buying experience aligned with the AIDA view may be out of synch with the multi-variant journeys being taken by buyers today.
Adobe Experience Cloud Blog
APRIL 5, 2016
Achieving AIDA to ABC. In the B2B world, the notion of AIDA is key: A ttention. Further validating the correlation between intent and engagement, their sales team reported that when they followed up with customers by phone, the individuals from the surge group were more engaged and their conversations much more in-depth.
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