AIDA Correlation Demand Validation 
Tony Zambito
NOVEMBER 21, 2010
Out of Synch : We’ve relied on a logical and sequential progression view of the funnel or pipeline correlated to the many variations of the traditional view of the AIDA sales funnel which was first introduced in 1898 by the American Advertising and Sales pioneer E. Elmo Lewis – yes a very long time ago!
Adobe Experience Cloud Blog
APRIL 5, 2016
Achieving AIDA to ABC. In the B2B world, the notion of AIDA is key: A ttention. Often, demand for your product or service already exists, but it’s all about finding the right behaviors that indicate this and using it to inform your marketing campaigns. I nterest. D ecision. So what does this mean?
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