AIDA Consulting PPC Training 
Online Marketing Institute
MAY 18, 2010
By process driven, I mean training content producers within the company on using keyword glossaries to guide their word choices when creating web pages or other types of content. I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Guru J Great information and comments below.
Single Grain
AUGUST 6, 2019
AIDA: Another Way to Remember Content Creation Stages. Get A Free Consultation. If you’re running a consulting business, for example, then your clients already realize that they’re having certain problems around your service area – like a high cost per lead (if you’re in marketing) or disorganized spending (if you’re in accounting).
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