Remove AIDA Remove Churn Rate Remove Cost per Lead Remove Studies
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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

This can include product demos, free trials, pricing information , case studies and direct sales outreach. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example. Content at the BoFu stage is geared toward making a sale.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. AIDA: Attention, Interest, Desire, Action. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead.