30 Sales and Marketing Terms You Should Know
PureB2B
SEPTEMBER 11, 2016
Most businesses refer to this as The Buyer's Journey. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10. ToFu, MoFu, Bofu.
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