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30 Sales and Marketing Terms You Should Know

PureB2B

SEPTEMBER 11, 2016

This includes marketing messages, actual product use, customer support, and other brand touchpoints. Buyer Persona. These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. Business blog. Inbound Marketing.

Top of Funnel 62
Top of Funnel Cost per Lead CPL Marketing Management 62
article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

SEPTEMBER 11, 2016

This includes marketing messages, actual product use, customer support, and other brand touchpoints. Buyer Persona/s. These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. Business blog. Inbound Marketing.

Top of Funnel 48
Top of Funnel Cost per Lead Marketing Management AIDA 48
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