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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. SMB: Small-to-Medium Business. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later.