60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. Divide by the estimated churn rate (aka cancellation rate) for that customer. SMB: Small-to-Medium Business. 60 Common Marketing Acronyms.
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