60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. CPA: Cost-per-Action. SMB: Small-to-Medium Business. 60 Common Marketing Acronyms. Learn more about the new purchase consideration cycle. UI: User Interface.
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