60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. SMB: Small-to-Medium Business. 60 Common Marketing Acronyms. Learn more about the new purchase consideration cycle.
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