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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CTR: Clickthrough Rate. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. 60 Common Marketing Acronyms. Learn more here. YoY: Year-over-Year.