The New Rules of Lead Generation: Book Review
The Effective Marketer
APRIL 30, 2013
The 7 lead generation tactics that the author believes are the most successful ones are: SEM. First, the author presents the reader with the AIDA framework, a model that every marketer should know. For more information about the book, check it out on Amazon and on the book’s website. Lead Generation Tactics. Cold Calling.
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