Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3
Online Marketing Institute
JUNE 4, 2009
tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. is still low, but blogs, wikis and video sharing raised some interest. for business-to-business marketing and add an empirical perspective on the subject from Finland. Overall, web 2.0
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