Aggregators, Multi-Channel, Pricing and Reachforce

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Aggregators

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Reachforce

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

APRIL 25, 2013

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Class

A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion.

Marketo

Marketo Marketing Automation Services Enterprise Management Marketing Management

B2B Marketing Zone

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

A marketer’s 2022 guide to Marketo: What it does today

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