I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
Customer Experience Matrix
APRIL 25, 2013
These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines.
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