What Percent of Leads Should Sales Close?
ViewPoint
AUGUST 2, 2017
As it turned out, marketing bought leads from a content aggregator for $23.15 Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Analysts attempt to provide formulas for companies to follow regarding close rates for average companies (20%) vs. close rates for best-in-class companies (around 30%).
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