Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel
Martech
MARCH 2, 2022
No banner ads with pesky redirects. At that point, they’ve already completed their pre-purchase process – checked reviews, browsed comparison sites, and perused articles on third-party sites – before even reaching your site. When an intent signal is received and the prospect books a meeting/demo, leads are lost.
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