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chiefmartech
AUGUST 14, 2017
But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization. You’ll learn different options for the governance of martech that you can adapt for your own organization.
Webbiquity
SEPTEMBER 8, 2010
Among companies who say they are using social media in a recent Digital Brand Expressions survey, only 41% said they had a strategic plan in place to guide activities, and only 69% of those (28% of all social media-using companies) have set up metrics to measure the ROI of social media activities. Within the U.S., Search Engine Marketing.
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