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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

But consider: between 70% and 80% of users completely ignore paid advertisements when they use a search engine. There’s a growing number of consumers out there who don’t put any stock in advertisements, and SEO is a way to reach them without direct promotion. These are going to be your bottom-of-the-funnel keywords.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

But consider: between 70% and 80% of users completely ignore paid advertisements when they use a search engine. There’s a growing number of consumers out there who don’t put any stock in advertisements, and SEO is a way to reach them without direct promotion. These are going to be your bottom-of-the-funnel keywords.

SEM 40