Adwords, B2B, First-Mover Advantage and Multi-Touch Attribution

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? Why or why not? “A

Paid Search Agency

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Closed loop attribution and reporting. B2B buyers are people too, just like you. Jay Perkins.

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B2B Marketing Zone

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

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