The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. 24) Cost-per-Lead (CPL). PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad. 81) Small-to-Medium Business (SMB).
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